And just as Steve loved ideas, and loved making stuff, he treated the process of creativity with a rare and a wonderful reverence. You see, I think he better than anyone understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished.

This is a quote from Jony Ive at Apple's Steve Jobs Tribute last week. I know it's posted all over the Web all ready, but it's just so great that I felt the need to throw it up here and add to the clutter anyway. It's a great statement about Steve coming from his good friend, but even more than that it is such an enlightening, elegant way to think about the creative process.

The entire event is worth the watch, but I found Jony's words especially touching, insightful and inspirational. He speaks at about the 47-minute mark.